Amazing Instagram Promotion Tactics You Can Use To Get Real Results

In recent years, Instagram has come a long way from being merely a photo-sharing social channel to develop into an influential weapon of brand marketing and advertising.

Did you know that over 600 million Internet users are surfing the Instagram platform to seek out new products?

Instagram has leveled the playing field in today’s neck-throat competitive world, and in diverse industry sectors, But driving real results is not a walk in the park; it requires us to draw up a strategic action plan to promote your business’ Instagram page.

To the good fortune of many, here in this post, we’ve rounded up five proven Instagram branding tactics to turn tides in your favor. So, scroll down and have a look:-

Know Your Audience

It is an integral facet of a result-driven Instagram marketing strategy. You might be publishing creating captivating images with high-quality content, but aren’t getting the results expected.

Ever wondered why?

Because you are not taking into account your target audience when curating an Instagram action plan.

Invest time & resources to identify your prospective audience- and figure out what their needs and expectations are.

Try the Instagram insight to gain valuable information-

• Impressions

• Reach

• Website Clicks

• Follower Activity

• Video Views

• Saves

Instagram also provides comprehensive demographic information. You can effortlessly determine from where the followers are coming, their age, and gender data.

Being a leading Digital Marketing Agency USA, we assure the lowest price quote!

Use of Relevant Hashtags

Just like Twitter, Instagram is a hashtag-powered social platform. Here, hashtags let you categorize images and video content.

Not only you can discover the trending topics but also better reach out to your potential followers.

In a nutshell, if you wish more and more people find your content, then you must find the right hashtags.

Here, are the best hashtags practices you must enforce in 2019:-

• Don’t Overdo the Use of Hashtags

• Avoid the Overused Tags

• Stay Clear of Spam, No Irrelevant Hashtags

Use All The Instagram Tools

Since its launch in the year 2010, Instagram as a platform has evolved significantly. There’s a lot we can do over this social channel, right from beautify the photos, tracking the performance to staying on top of changes.

Get to know the Instagram filters, editing tools and effects

Instagram come with a suite of effective business tools to help you better understand the performance

Use the Insta-Smart

Let’s Wrap Up

We would love to hear from you, share your practical experience promoting your brand over Instagram.

Posted in Uncategorized | Comments Off

7 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a larger audience at once. You don’t need to invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you have a small or a large business, it’s time that you take social media marketing seriously.

Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is in demand on social media networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social media video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. In this article, we will take you through some ways to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. You can put the product video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts a lot of attention.

Do it yourself videos

An effective way to use Instagram videos is to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to understand the product’s usage. You can also create troubleshooting videos related to any problem that your customer might face. To the point videos are liked by the target audience as they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.

Behind the scenes video

Customers have become picky in choosing a product, hence it is important to establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories as they see one active. You can use stories to promote your business as follows:

Sharing short-time deals is a good way to attract people to your products and services. You can set up the offer so that it can only be redeemed during the story’s lifespan. Once people get to know about such deals, they will come for more.

Let an influencer take over your Instagram handle to share a sneak peek of the products and discount offers. A familiar face is sure to attract more audience.

Live on Instagram
The best feature on Instagram is that you can stream live video on it. Once you go live on Instagram, you are at the forefront of your follower’s feed. Hence, there are high chances of your followers engaging with your live stream. They get to see your stream even if they aren’t physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways in which you can engage with your online audience. If your event is pre-planned, then you can promote it through emails and other social media platforms.

Bring in the makers

Give a personal touch to your stories by introducing your employees who have created your products and services. You can get the team members to share their journey in product development. Also, you can let your employees handle your brand’s Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. The employees can even conduct a Q&A session for the audience to educate them about the product. Such video sessions create an emotional connect with the target audience and more views to your Instagram account.

Posted in Uncategorized | Comments Off

4 Influencer Marketing Best Practices to Reap High Returns

Influencer marketing works like a charm and the whole world vouches for it. But without a solid marketing strategy, even the best influencer marketing software fails to yield high returns. You need to have an insight into the best practices to shoot two birds with one stone. Whether it’s about choosing the right influencer or delivering user-centric content, everything has to be done with perfection.

Check out a few best practices for influencer marketing to help you earn high return on investments that involve:

1. Use Top and Micro-Influencers

Most brands prefer top influencers over micro-influencers. This is where they miss out on a big chunk of return on investments. Several studies have suggested that micro-influencers engage audiences better than top influencers.

In other words, they actively contribute to your campaign’s performance while costing you a fraction of the price. You shouldn’t completely ignore them. Using a mix of top bloggers and micro-influencers for your marketing campaign is the best practice that yields great results.

2. Produce User-Centric Content

Generating any content in haste often backfires. To make your investment count, learn about the content that your audiences usually interact with. Spend quite a time figuring out the nature of the content they appreciate. Keep it authentic and engaging to get their attention. Create user-centric content that softly encourages your prospects to engage with you. It’s the best practice for driving more profits on your way.

3. Give Them Full Control Over Creative Content

Though you know your brand better than influencers, still, it’s not a good idea to put a tab on your influencer’s creativity. If you are indulged in it, then you are doing nothing but hurting your foot. It’s because the influencers know the type of content your audiences like to see online. You should set them free to create content they want. It’s the best marketing practice if you want to experience high returns on investments without any hit and trial.

4. Evaluate Your Performance Metrics

Tracking your campaign’s performance is as important as setting it up. Probably, it is the best practice around to evaluate the return on investments of your influencer-focused marketing campaign. You just have to provide the tracking codes to your influencers to effectively track every performance metric without losing sight. This way you would be able to analyze if you are really getting returns on investments that you had planned at the start of the campaign.

Conclusion

Influencer-based marketing works only for those brands that follow the best practices. If your influencer marketing campaigns aren’t yielding the results you expect, then it’s time to revamp your strategy. Without sticking to the best practices, even the best influencer marketing software doesn’t offer the return on investments. If you want to get most returns with minimal efforts, it’s crucial to follow the industry’s best practices and the prominent ones have been mentioned here for you.

Posted in Uncategorized | Comments Off

Social Media Marketing – Are You Controlling It or Is It Controlling You?

Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be aware of the fact that social media marketing has the potential to draw you in and become a major time sucker.

If you want to ensure that social media is not controlling you, follow these tips.

Have a Plan of Action

Don’t do anything without a plan. You need a GPS to get to your destination. You also need a plan to ensure that social media marketing will work well for your business.

Create a Social Media Publication Calendar

Plan ahead according to the products and services you want to promote to craft posts and updates that have a purpose. If you have a calendar with pre-written posts, you can easily schedule them to work with your product launches.

Avoid Time-Sucking Activities

You know it is simple to get sucked into yet another personality quiz or discussions about that delicious plate of pasta your friend just made, not to mention all the games – but don’t do it. It’s fine to have fun, but do it after your work is complete.

Outsource Scheduling

Once you create a publication calendar that matches your promotions you can give the list of updates to someone else to schedule and monitor. However, don’t make that an excuse not to engage personally.

Take Time to Comment and Engage

Even if you outsource parts of your social media marketing, be sure to personally comment and engage your followers so that they know you are a real person to trust and know.

Do More of What Works

If you do something that works, do more of it and less of what doesn’t. Monitor the metrics of everything that you do so that you are positive about what is working and what is not working.

Each Post Needs a Reason for Being

Don’t post something without a purpose. If you don’t know why you are posting it, don’t bother.

Don’t Forget Your Call to Action

Everything you do should have a CTA. Whether it is to share, follow, or click, ensure clarity about what you want your audience members to do. If they know what you want them to do, they’re more likely to do it.

Using social media correctly to market your business is an essential element today in the world of advertising and marketing. Social media marketing can be very effective and inexpensive if you are careful not to waste time and effort on messing around and doing things that have no purpose.

Posted in Uncategorized | Comments Off

What to Do If Your Apple Devices Won’t Sync With ITunes

Generally when you connect your iPhone/iPad to your computer, an icon will appear under the Devices section located at the left column of iTunes on the PC, which indicated that the iPhone/iPad is being detected and you can do whatever you want, for instance, you can create a backup of your Apple device. However, what do you do if your iPhone or iPad does not sync with iTunes?

Don’t worry, this is actually a common problem for new Apple users and it can be fixed easily by yourself. In the article, we have come up with some recommended ways that can fix such a problem. So let’s have a look at what you can do if your Apple device won’t sync with iTunes!

​Check the iPhone/iPad Cable
If your PC is not recognising your Apple device then there might be a problem with your iPhone or iPad cable. So, ensure the USB cable of your Apple gadget is not defective or even not having any issue.
If the USB cable does not experience any problem but still you are unable to sync iTunes with your iPhone/iPad then you can try to plug it into a different port on your computer. If it starts working, it means that the previous port on your PC port is faulty.

Restart the Computer and iPad/iPhone Both
If you have checked both USB cable and PC port and they are OK but still you are experiencing the iTunes sync issue then you should try this trick. Restart your Apple device and PC both. A simple restart/reboot can fix so many common problems with computers and Apple devices.
To Restart Your PC, all you need to do is to shut down your computer completely, wait for a moment, and then turn it ON.

To restart your iPad/iPhone, simply press and hold the home button and Sleep/Wake button together until the Apple logo appears on the screen.

Once you restart both devices, you can try to connect them to access iTunes on your Apple device. Hope so, it will work and fix the problem.

Reinstall the iTunes
If you are still unable to sync the iTunes on your iPhone/iPad, it is better to reinstall the iTunes app. For this, you should delete the app first from your computer. Simply open the Start Menu on your Windows PC, go to Control Panels, choose the Programs and Features options, and then scroll down to find the iTunes. Next, do a right-click on it with your mouse and select “uninstall.
After doing that, you can download the latest version of the iTunes app on your PC. I hope now it will work and your Apple device will sync with iTunes.

If you ha

Posted in Uncategorized | Comments Off